|Vogue Cover in 20's|
|Empire State Building|
For upcoming S/S-2012 season world's leading fashion houses, such as Gucci, Etro, Alberta Ferretti, Ralph Lauren and many others are in the mood for "Roaring 20's", as the women seen on their catwalks truly threw us back to that period... The term "Roaring 20's" best describes the era after world war 1, when Jazz in music, Art-Deco in design (you can have a glance at Empire state building, that is one of the most prominent example of art-deco architecture) and "flappers" in social life became so popular! "Roaring 20's" are also called as "Crazy years" when new generation of women called - "flappers" rushed against the old traditions - they bobbed their hair, shortened their dresses, began smoking, drinking, dancing "Charleston", driving the cars and enjoying their life in their own way! This is the period when women said "no" to super tight corsets! Most influential woman of 20'th century - Coco Chanel was one of the first who wore trousers, reject corset and shortened her hair. She was a "role model" - women loved her and wanted to be like her. Coco Chanel truly liberalized woman's fashion. Women no more tried to emphasize their body shapes, more flattened breast, low waisted, easy silhouette, art-deco inspired dresses were popular, this is the period when woman first loved "garconne"- boyish style. (Besides Coco Chanel, Elsa Schiparelli and Jean Patou were designers who also made 20's fashion).