Wednesday, June 12, 2013

Spread love with Burberry kisses

What a lovely day! - Burberry announces ‘Burberry Kisses’, an innovative partnership with Google that uses new technology to allow users to capture and send their real kiss to anyone in the world. "Burberry Kisses" is designed to entertain and engage global audiences through personalised and beautifully-rendered content. Part of Google’s "Art, Copy & Code" initiative, it reflects a shared vision of humanising technology through emotive digital experiences. Hosted on a dedicated Burberry platform – – the experience allows Google Chrome and mobile users to share their personal kiss and note with loved ones around the world. In a digital first, users can unlock the experience through ‘kiss recognition technology’, using a desktop camera or direct lip contact on their touch screen device to capture their real kiss. Before adding a personalised message, users can also select an optional Burberry Beauty lip colour for their kiss. Burberry Kisses will be captured on a real-time interactive map allowing desktop viewers to see kisses moving around the world. The map will also reveal which cities in the world are sending and receiving the most kisses.
Burberry Kisses began with the idea of giving technology a bit of heart and soul, and using it to unite the Burberry family across the world – by telling a story that makes the digital personal." - says Christopher Bailey, Burberry Chief Creative Officer.

Let's spread love... Spread Burberry kisses!

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